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NYCE.LOGIC WMS, part of Extenda Retail, strengthens partnership with leading fashion retailer Cellbes


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  • NYCE.LOGIC and Cellbes embarks on a new project, enabling the leading women’s fashion e-commerce retailer to take the next steps in logistics innovation
  • The project involves the integration of AutoStore solution by Element Logic, along with an extension of their warehouse with final deployment in June 2022
  • The partnership will further strengthen Cellbes as the leading women’s retailer in fashion

Stockholm, Sweden, Monday, 11th October 2021 — NYCE.LOGIC WMS, a business unit which is part of the global retail Software company Extenda Retail, expands its partnership with leading Nordic e-commerce retailer Cellbes.

Cellbes was founded in 1954, and has a 67-year long heritage leading the women’s fashion e-commerce industry. Over the years, Cellbes has expanded to a broader and more interactive fashion retailer, scaling their business to over 9 countries, which has formed the foundation of the integration project with NYCE.LOGIC’s and AutoStore.

The project involves an integration of an AutoStore solution from Element Logic, a Automated Storage and Retrieval System (AS/RS) that can be easily adapted to any business within retail, e-commerce, and distribution with the scope of increasing efficiency, productivity and improving customer experience. Extenda Retail will take a leading role in the project, making sure Cellbes will utilise the best logistics processes together with AutoStore. The implementation starts during the Fall of 2021 with rollout of AutoStore completed in June 2022.

NYCE.LOGIC WMS is part of global software company Extenda Retail, and is built on decades of expertise, and an inhouse team of WMS experts. The WMS is tailored to supporting customers in their business growth. Extenda Retail has earned a market-leading position in Scandinavia through the provision of high quality, functionally-rich software applications to the retail and logistics industries.

Charlotte Nordén, CEO of Cellbes, says: “Cellbes has had NYCE.LOGIC as a partner for 8 years and we are happy to continue the journey together. In order to achieve our high goals and enable future growth, we require a WMS that is flexible and constantly evolving. For Cellbes, a user-friendly interface that optimises daily work in combination with NYCE.LOGIC’s expertise represents a big plus. We are confident that NYCE.LOGIC meets our requirements, and we look forward to our continued partnership.”

Peter Johansson, Head of NYCE.LOGIC, says: “Cellbes has been a strategic partner to Extenda Retail for several years and we are very happy and proud to continue the logistics journey together with an implementation of AutoStore. With NYCE.LOGIC WMS integrated to AutoStore, Cellbes can streamline all stages of its warehousing processes and deliver an even higher level of service to its customers.”

For further information please contact:

Ebba Nyberg
Marketing Manager
Extenda Retail
Tel. +46 732 512 561

Johannes Puonti
Client Executive,
Tel. +46 733656736

About Cellbes

Cellbes AB is one of northern Europe’s leading e-commerce groups. The group, which has Swedish ownership with headquarters in Borås, has sales of approximately SEK 800 million and has operations in a total of 9 European countries. In Sweden there are about 200 employees and sales are dominated by fashion via e-commerce. Learn more at

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