Imagine that the self checkout’s screen would work much like your tablet at home – all items were easily scanned or found – and the payment was completed in a snap with a “New Bonus Points” notification added on your loyalty app, together with your digital receipt. No paper receipts, no wait time, no mistakes, no “call an attendant”, no embarrassments.
This is a possible scenario today, but let’s face it, it’s not your average experience.
The retailer perspective
From a retailers point of view, self service channels offer great potential to satisfy consumer demand, decrease staff numbers on fixed locations, and in extension increase sales. Though there is a worrisome side to self service as well, such as losses from fraudulent behaviour, losses due to risking a cumbersome process for the consumer, manual interventions due to machine or human errors, age verifications and so on.
We know that the experience for the retailer matters just as much as the customer’s shopping experience. For that reason, we have designed solutions for remote monitoring and intervention for self-service – a system which enabled retailers and staff to see what’s scanned in real-time. Thanks to this solution, you can also remotely approve obvious age-verification cases without the customer ever noticing, and without staff being required to attend the customer’s self checkout machine.
Our team at Extenda Retail has developed fraud prevention that uses a host of parameters and determines if a client should be audited (re-scan) or not. It aggregates results over time per consumer, so good behaviour is rewarded by reducing re-scans, while also adding a random factor to the mix. This has been battle-tested for 10 years, and is constantly improved. We continuously research and develop additional measures in collaboration with our clients.
Our current focus is leveraging machine-learning to further increase the precision determining the audit threshold using behavioural science and computer vision technologies.
In conclusion, our vision is to offer the safest and most no-touch self-service channels out there for retailers, while giving customers the smoothest and most attractive shopping experience for. Welcome to our world.
Do you know how, where and when you want to meet your customers in the future? What’s your strategy for meeting the customer needs for self service.
For more information and to book a meeting to discuss your self service requirements: