Visma has entered into an agreement with US private equity firm STG to divest its retail software units. Extenda Retail is a result of the merger between previously Visma Retail and Extenda. From October 1st, 2018 Visma Retail and Extenda goes under the name Extenda Retail.
Online or offline, the experience and customer communication must be aligned. Whether you call it omnichannel or unified commerce – it all boils down to the shopping experience.
Omnichannel means seamless shopping
In store, online or via smartphone, consumers are shopping around the clock. Making this work seamlessly is the key to a successful solution for your omnichannel strategy.
The consumer wants to shop wherever they want, whenever they want, however they want; while also getting the right price, full product range with accurate stock information. This is omnichannel, and this demands service, integration, communication and accessibility.
Larger focus on the store
The experience in the store must be in line with the overall shopping experience. Whether it’s online or offline shopping, communication to the consumer is to be felt uniformly.
The challenge and solution lies in the whole
The success factor and the challenge for retailers is to create a holistic approach in the buying process, an omnichannel environment that permeates the entire business to meet the digital consumer. Today, both technology and consumers have achieved a certain maturity, but do retailers dare to invest in digital investments to increase customer satisfaction and sales?
Systems such as our Retail ERP solution, POS-system, web, logistics system and others, must all be connected and updated in real time with current data so that messages and content in the various channels ensure a seamless shopping experience.
Future retail requires omnichannel
Omnichannel makes your solutions fit together as one system for the purpose of providing unique customer service, no matter what channel the customer uses to shop. Omnichannel is the answer for all retailers who want to offer consumers a seamless shopping experience, both between different channels, before, during and after a purchase. Successful players will win in both customer satisfaction and customer loyalty with recurring customers.