Simplifying retail: Extenda Retail unveils new look

• Extenda Retail announces its updated brand, featuring refreshed typography and color palette
• The new look and feel reflects the company’s three core values: trust, innovate, and care
• Carolin Jaques, Marketing Director at Extenda Retail reflects on the visual makeover and what the future has in store for the business

Extenda Retail started with a simple mission – to simplify the customer journey from start to finish. Over 40 years on, and our innovations are revolutionizing shopping globally.

For over 40 years, we have been revolutionizing the retail shopping experience with our continuous innovations. Now, it is time for our brand to evolve as well. Introducing our new, modern, and cohesive brand identity that spans all our products and services.

This refreshed look ensures that Extenda Retail is easily recognizable and instantly identifiable, reflecting our commitment to staying at the forefront of the industry.

Meet our new brand, inspired by our customers and their needs

Our new look echoes the simplicity of our solutions — uncomplicated, humble, but exponentially effective. The bold font and colors also reflect our core values:

• We prioritize building trust with our customers and end consumers
• We are bold in our innovations and solutions
• We care about our customers and our impact on the retail landscape

The graphic elements representing our story are:

• The Journey
  • ‘Journey’ is an act of traveling from one place to another. At Extenda Retail, it is so much more than just reaching a destination. The Journey represents our experiences and learnings with our customers – both good and bad – symbolizing our ongoing growth.
• The Barcode
  • Vertical lines, rising upwards from a horizontal line or ground, symbolize growth. In The Barcode, the lines represent Extenda Retail's core pillars and values: trust, innovation, and care. These pillars are the foundation of Extenda Retail, leading us to endless possibilities and growth.

Delightfully simple

We believe retail doesn’t have to be complicated. In fact, it can be delightfully simple. Our refreshed brand is just another way of demonstrating our commitment to simplicity, function, and innovation. If you’re a distributor, retailer, or 3PL looking to tread the path of retail innovation, we want to hear from you!

About Extenda Retail

With 40+ years of experience as an industry leader in retail software development, Extenda Retail's solutions are used by hundreds of retail chains in 37+ countries worldwide and processing over 25M daily transactions.

Extenda Retail brings simplicity to retail and logistic complex problems. Through software, daily customer management, innovation, creativity, and a deep understanding of customers' needs it provides the technology that helps retailers succeed. From warehouse to checkout.

Its portfolio includes Hii Retail, a cloud- native Unified Commerce Point of Sales platform, Self Service Loss Prevention, powered by achine learning technology to minimize shrinkage; and nyce.logic WMS, a Warehouse Management System, designed to streamline logistic operations for retailers and 3PLs.