Privacy Policy

Cookie policy

Extenda Retail’s website, including the Career Page, uses cookies, tags and pixels to improve your site search, our services, and our website.

What are cookies?
Cookies are small, passive text files with information that are sent from a web server and stored on your computer (or mobile phone, tablet or other device connected to the internet) when you visit a website.

Cookies used on Extenda Retail’s website
By continuing browsing, you agree that cookies are used for purposes of analysis, relevance and advertising. Extenda Retail also uses cookies for overall analytical information regarding your use of our services. The purpose of the cookie use is to ensure, maintain and improve the website. The information collected through cookies may in some cases be personal data. Please refer to our Privacy Policy to learn more on how personal data is processed by Extenda Retail in conjunction with your visit on our website.

Cookie settings
Most web browsers use a standard setting that accepts use of cookies. This setting may be changed in order to receive a warning when a cookie is sent to your computer, alternatively it is possible to create a general rule that blocks all cookies. You may also choose to erase all the cookies that are stored on the computer. Find out more on how to remove stored cookies or change settings for cookies in the web browser’s instructions or help functions. If you choose to block the cookies used on our website, this may negatively affect the online experience. For example, certain functions may be disabled; however, cookies are not necessary for the website to work. If you choose to not accept cookies, your setting will be stored for seven days. If you visit the website again after seven days, you will again receive a question whether you accept cookies.

A cookie will also be set for visitors that use a very old version of their webbrowser and who decided to procced to the website after being notified that their version of webbrowser isn’t supported.

We use Pardot as Marketing Automation tool. Pardot tracks visitor and prospect activities on our website and on Pardot landing pages by setting cookies on your browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to our site.

Pardot sets three cookies: visitor, opt in, and Pardot app session.

Cookie name Description Expiry
visitor_id Visitor Cookie: The visitor cookie includes the name “visitor_id” plus the unique identifier for your account, which is derived from the tracking code placed on the site. The value stored is the unique ID for the visitor. For example, cookie name “visitor_id12345″ stores the visitor value “123456789,” where 12345 is the account identifier and 123456789 represents the visitor ID. This cookie is set by our tracking code on visitors and prospects. 2 years
pi_opt_in Opt In Cookie: The persistent cookie named “pi_opt_in” is what we use to stay in compliance with the “Do Not Track” initiativePardot’s tracking code can optionally respect these headers and does not use cookie-based tracking for any visitors with that setting enabled.

What is not tracked? Page views, form and landing page views, file downloads and custom redirect clicks.

What is still tracked? Form and landing page submissions and email sends, opens, and clicks.

2 years
pardot Pardot App Session Cookie: The session cookie named “pardot” is only set if you’re logged into our app as a user (i.e. prospects will not have this cookie set). 2 years


Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies do not store personally identifying information, they store only a unique identifier.

Additional information


Facebook Pixel
Facebook pixel is used to understand how a user uses the website to be able to build a target audience for marketing purposes. The Facebook pixel receives these types of data:

  • Http Headers – Anything present in HTTP headers. HTTP Headers are a standard web protocol sent between any browser request and any server on the internet. HTTP Headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • Form Field Names – Includes website field names like ‘email’, ‘address’, ‘quantity’ for when you purchase a product or service. We don’t capture field values.

Insight Tag
The Insight Tag creates a unique LinkedIn browser cookie (and associated ID) on a visitor’s browser to allow for targeted advertising from LinkedIn, which will be displayed when visiting our websites. The Tag also gives us anonymous feedback on how visitors use our sites. No personal data is collected via the Insight Tag.

Privacy policy

Extenda Retail cares about privacy and protecting the personal data processed by the company. All personal data is processed in accordance with applicable data protection legislation.

It is possible to visit the Extenda Retail website without having to provide any personal data or accept cookies (for information about how we use cookies, see Cookie Policy). However, those who choose to submit a job application will need to share personal data, please see the specific Integrity Policy provided on our Career pages.

How do we process personal data?
Much of our communication takes place by visits, telephone and email, which generally involves the processing of personal data.

Our support and maintenance organisation also collect and process personal data when in contact with customers, suppliers and other external parties. When required under applicable data privacy law, such processing is governed via data processing agreements signed between Extenda Retail and the party.

Via the Extenda Retail website, we collect the information you provide when filling in forms on the website. This information is used in order to provide useful content and follow up on its effectiveness for marketing purposes and might include emailings, to respond to your request, question, or issue, and to follow up on the resolution.

Extenda Retail may also process personal data from the website traffic as a basis for our market and customer analyses, business development, statistical purposes and risk management.

What is the legal basis for our processing?
In relation to potential customers, business partners, consultants and suppliers, where no agreements exist, our processing of personal data is normally based on a balancing of interests. This means that we consider it necessary to process the personal data for the purposes that concern the other party or, where applicable, our legitimate interests and that these outweigh any opposing interests or fundamental rights and freedoms.

Processing of personal data relating to agreements with customers, suppliers or consultants is based on our legitimate interest in administrating the relationship and performing our contractual obligations.

In relation to the information registered in connection with visits at our offices the legal basis for our processing is – in addition to the fact that the processing may be covered by the preceding paragraphs – our legitimate interest in managing the visits, and/or our duty to comply with our legal obligations.

When processing personal data in order to analyse and develop our business, processing is based on our legitimate interest in improving our business and for communication.

Who has access to the personal data that we process?
Extenda Retail employ appropriate technical and organisational security measures to help protect the personal data we process from loss and to protect against access from unauthorised persons.

Transfers of data outside the EU/EEA are made in line with applicable data protection laws and for the purposes specified above. Transfers of this type are normally based on the EU Commission’s standard contractual clauses.

Extenda Retail will not disclose personal data to anyone outside the company, except:
(i) if agreed between Extenda Retail and the person whose personal data we process;
(ii) when considered necessary within the scope of a business relationship;
(iii) when required for Extenda Retail to fulfil a statutory obligation, comply with a decision of a public authority or a court of law;
(iv) when Extenda Retail engages an external service provider, business partner, supplier or consultant who performs services on our behalf. Such parties may process personal data solely in accordance with our instructions, and may not use personal data for their own purposes; or
(v) it is otherwise permitted by law.

How long will we keep personal data?
Extenda Retail will not save the personal data longer than necessary given the purpose of the processing, unless otherwise required or permitted by law.

What are the rights of the data subject?
Extenda Retail AB, Reg. No. 556229-6326, with the address Lindhagensgatan 94, 112 18 Stockholm, Sweden is the controller of the personal data processed as described above. This means that we are responsible for ensuring that the personal data are processed correctly and in accordance with applicable data protection laws.

Data subjects have the right to know which personal data is processed. A data subject also has the right to request that inaccurate or incomplete personal data is rectified or deleted (e.g. if the personal data is no longer needed for the purpose or if the consent is withdrawn). Data subjects are also entitled to object to specific processing of personal data and request that processing of personal data be restricted. Finally, data subjects have the right to receive personal data provided by themselves in machine-readable format and have the data transferred to another party responsible for data processing.

Note that the above rights may be limited by the duty of confidentiality under certain agreements between Extenda Retail and a party. Restriction or erasure of personal data may mean that Extenda Retail cannot provide the data.

You can choose to opt out of marketing communications from us at any time, regardless if you are a customer, partner, or none of the above, by clicking unsubscribe on emailing sent to you or by contacting us through our website

If you have any questions or complaints about how we process your personal data or wish to exercise any of your rights set out above, you are welcome to contact us by email to our Data Privacy Officer ( or by regular post sent to the above address, with attention: Data Privacy Officer.

Get in touch

We’d love to get to know you! Please reach out to us to learn more about Extenda Retail and how we can help transform your business.
  • Read our Privacy Policy here