NRF 2026: Trend Roundup for Retailers

NRF 2026 made one thing clear: the next phase of retail will be defined by execution, context and intelligence. Extenda Retail had experts on the ground at the event this year, capturing first-hand insights from keynote sessions, technology demos and retailer conversations across the show floor.

From agentic AI and contextual commerce to store-first innovation and human-centred design, the report distills the most important themes shaping retail’s next chapter.

Why download this trend report?

This report cuts through the noise to highlight the trends shaping the retail landscape right now. Download to access:

• A clear view of NRF 2026’s top trends: explained in plain language, with real examples from the show floor
• Actionable takeaways for retailers: what to prioritise now, what to watch next and where to focus investment
• Expert perspectives from Extenda Retail: connecting industry trends to real operational challenges and opportunities