Intersport partners with nyce.logic to future-proof their logistics

Stockholm, 12/6-2025

INTERSPORT AB has chosen nyce.logic, a market-leading provider of cloud-based warehouse management systems (WMS), as its strategic partner in the development of a new, state-of-the-art automated central warehouse in Nässjö. The new facility, scheduled for completion in early 2026, will serve as the hub of INTERSPORT’s future logistics flow—designed to exceed expectations in both retail and e-commerce.

Cutting-edge logistics with a focus on agility and flexibility

This partnership marks a crucial step in INTERSPORT’s efforts to optimize its supply chain and strengthen its position in the Nordic sporting goods market. With the help of nyce.logic WMS and the latest automation technology, the warehouse will become the heart of a smooth, flexible, and customer-centric logistics operation. Together with nyce.logic as a partner, INTERSPORT gains a powerful tool to create clearer processes, improved control, and increased scalability throughout the entire supply chain.

"When searching for a new WMS, it was essential to find not just the right system, but the right partner to match our ambitions. nyce.logic stood out – not only for their modern, flexible platform, but for a team that quickly demonstrated a strong understanding of our needs and brought valuable experience to the table. We see this as a long-term partnership. They are a partner we can grow with,” says Johan Cedergren, Chief Supply Chain Officer at INTERSPORT.

nyce.logic’s WMS solution enables faster order processing, higher delivery accuracy, and more efficient warehouse management – all critical factors in a competitive market with strong seasonal fluctuations.

“I think it's inspiring that INTERSPORT invests in their logistics. They have clear ambitions to grow and improve. At nyce.logic, we look forward to entering a close partnership with INTERSPORT to support their continued growth in the Nordic market,” says Peter Johansson, Head of nyce.logic.

About nyce.logic / Extenda Retail:

nyce.logic, part of Extenda Retail, is a market-leading provider of cloud-based warehouse management systems (WMS), offering a best-of-breed WMS solution that is scalable and grows alongside its users. Since 1998, nyce.logic has established itself as a trusted partner for retailers, wholesalers, and 3PL providers across Europe. As part of Extenda Retail, nyce.logic continues to set new standards in WMS and logistics management.

About INTERSPORT AB:

Intersport is one of Sweden’s leading sports retail chains and has been promoting more sport and movement in everyday life since its founding in 1968. Through our digital channels, approximately 100 stores across the country, and our specialist chain Löplabbet, we help more people lead an active lifestyle. With a strong local presence, we also collaborate with 1,200 sports associations and clubs, supporting 320,000 active children and young people across various sports.

Intersport has an annual turnover of SEK 2.6 billion and is part of Intersport International, IIC – the world’s largest sports retail chain, with a turnover of SEK 120 billion across 57 countries.

For more information, please contact:

Tove Ljung
Field Marketing Manager
tove.ljung@extendaretail.com