Extenda Retail and Simac partner to deliver outstanding shopping experiences powered by Google.


A new era that breaks down the boundaries of where, when and how a retailer can deliver an outstanding shopping experience

Extenda Retail has today announced the next key initiative to grow market presence in the Benelux by creating a strategic partnership with Simac, a leading IT services company headquartered in Veldhoven, Netherlands.

The shift in the retail market has been nothing short of seismic during the past few years. Consumers have never had more choices and have never been better educated. And the speed at which retailers must continue to reposition both their brand and their offer across channels, devices, and demographics has never been greater. Retailers must respond faster than ever to attract, delight and retain customers.

Three years of innovation have led to Hii (High Intensity Intelligent) Retail, a platform that takes advantage of the Google Cloud’s native capabilities to deliver a safe, secure, and highly scalable foundation for a new era that breaks down the boundaries of where, when and how a retailer can deliver an outstanding shopping experience.

“We have spent thousands of hours and millions of Euros to create the most flexible platform for retailers who want to create a seamless checkout experience for their customers. Consumers have never been as self-sufficient as they are today, and our ambition is to be the best software company in the World at addressing the needs of this self-serving retail market. And with that, we wanted the best possible partner to help us deliver Hii Retail to a key market for us, the Benelux. With their rich experience and know-how, we know that Simac is that partner”, says Paul Dumasy, Sales Executive of Extenda Retail.

"Peter Plaum, CCO, and Jonathan van Raaij (Product Marketing Manager Retail) enthused about the partnership with Extenda, stating: “With our industry focus and our complete IT services delivery capability, we believe that our offer combined with Extenda Retail has tremendous potential to create value for retailers in the Benelux. We believe that digitization of the checkout process is now mandatory for retailers who want to create compelling experiences for their customers. We are delighted to work with Extenda Retail to bring the power of this combined offer to the market.”

Leendert Venema, CEO of Extenda Retail says “This partnership is available to retailers across the Benelux from today. We are proud to join forces with a market leader to create an offer for retailers to attract, delight and retain customers for years to come”.

About Simac

Founded in 1971, Simac is a socially committed, family business primarily active in the Benelux and central Europe. Simac supports both large and medium-sized organizations in deploying IT and technology to improve business processes. In total, Simac employs more than 1,300 people in branches located in the Netherlands, Belgium, Luxembourg, the Czech Republic, France, Germany, and the United Kingdom.

About Extenda Retail

Extenda Retail makes innovation simple for leading retailers and 3PLs. With frictionless, game-changing software, retailers, and logistics providers are able to grow their business and optimize their customers' experience.

The extensive portfolio includes the Hii Retail cloud platform, POS (point-of-sale) & Checkout, WMS, Customer Intelligence & Loyalty, and Pharmacy software. With over 40 years as an industry-leader in retail software development, hundreds of retail chains with a presence in over 37 countries across the globe utilize solutions by Extenda Retail. Since the fall of 2018, Extenda Retail operates under the new brand backed by STG Partners, a US-based private equity firm with a proven track record of successful investments in technology companies. With a headquarter in Stockholm, Sweden, Extenda Retail has a strong Nordic and European presence, with several offices around Europe.


Carolin Jaques, Marketing Director, Extenda Retail


 +46 70 793 02 87

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