Extenda Retail announces new CEO and CFO appointments

Stockholm, August 11, 2026

Extenda Retail, a leading provider of retail software, today announced two executive appointments: Luc Filiatreault as Chief Executive Officer, and Peter Magnusson as Chief Financial Officer. The appointments mark the next chapter in Extenda Retail's evolution as the Company continues to accelerate its cloud-native Hii Retail platform to help retailers unlock measurable business value through unified commerce, AI, and modern retail operations.

Filiatreault succeeds Leendert Venema, who is retiring after leading Extenda Retail since 2020. The Board thanks Leendert for his contributions and wishes him well in retirement. Magnusson succeeds Magnus Lindholm as CFO; the Board thanks Magnus for his contributions and wishes him well in his next role.

Filiatreault brings more than 35 years of international B2B software and SaaS leadership experience across Europe, Canada and the US, having helped companies accelerate growth, modernize their platforms, and expand internationally. He joins Extenda Retail from mdf Commerce, one of North America's leading providers of digital commerce and eProcurement solutions, where he served as CEO. During his tenure, he worked closely with leading grocery and retail organizations on unified commerce and fulfillment.

“Retail is entering one of the most significant transformations in its history. Cloud-native platforms, unified commerce and artificial intelligence are creating new opportunities for retailers to operate more successfully, serve customers better and compete more effectively. But technology alone isn't enough. Success will belong to retailers that translate innovation into measurable business outcomes.

Extenda Retail combines decades of retail expertise with modern, enterprise-grade technology, putting us in a unique position to help our customers increase productivity, improve profitability and deliver exceptional customer experiences. Together with our customers, partners and talented teams, we're excited to help shape the next generation of retail," says Luc Filiatreault.

Magnusson joins Extenda Retail with experience scaling international IoT and SaaS businesses through growth, M&A, and operational transformation. He joins from Netmore, where he served as CFO, and previously held a similar role at nShift.

“Extenda Retail has a strong foundation, a talented team and significant opportunities ahead. I look forward to partnering across the business to support sustainable growth, operational excellence and long-term value creation for our customers, employees and shareholders,” says Peter Magnusson.

Adam Hendricks, Managing Director at STG, Extenda Retail's investor, said:

"Luc and Peter are proven leaders with complementary strengths in scaling international software businesses. Their experience leading growth, operational transformation, and delivering customer value makes them the right leaders for Extenda Retail's next phase."

About Extenda Retail:

Extenda Retail inspires retailers and logistics providers to go further through frictionless, game-changing software, helping businesses grow and optimize staff performance and customer experience. With over 40 years as an industry leader in retail software development, hundreds of retail chains in over 37 countries utilize solutions by Extenda Retail. Extenda Retail is owned by STG, a private equity firm headquartered in California, U.S.A.

For more information, please contact:

Maria Ringblom - Head of Marketing & Communications
maria.ringblom@extendaretail.com
+46 70 836 69 01