nyce.logic Signs First German Client Marking Official Entry into the DACH Market
STOCKHOLM, 7th of September 2026
nyce.logic, part of Extenda Retail, is a market-leading provider of cloud-based warehouse management systems (WMS), offering a best-of-breed WMS solution that is scalable and grows alongside its users, today announced the signing of STERAC as its first fully German customer - a milestone that marks the company's official entry into the DACH region (Germany, Austria, and Switzerland).
The agreement follows more than two years of dedicated groundwork by nyce.logic to establish a presence in the German market. Germany represents a significant strategic opportunity for the company as it continues its European expansion.
"When we first set out to bring nyce.logic into the DACH region, the market didn't yet know who we were," says Peter Johansson, Head of nyce.logic. "It took persistence, a lot of listening, and a team that refused to give up. STERAC's decision to partner with us shows that the work has paid off."
According to STERAC, the decision to choose nyce.logic was driven by the company’s consultative approach and the deep expertise demonstrated by the project team throughout the pre-study phase, consistently identifying the solution that best fit STERAC's needs rather than a one-size-fits-all approach.
With the contract now signed, nyce.logic's next priority is ensuring a smooth and successful implementation for STERAC. The company also plans to build out a dedicated DACH go-to-market strategy in close collaboration with its marketing team, aiming to replicate its success in Benelux and Scandinavia.
"This is more than a single contract, it's proof that our model works in Germany," says Peter Johansson, Head of nyce.logic. "We're using this momentum to invest further in the region and to bring the same level of partnership to other German companies."
STERAC is a medium-sized family-owned company based in Hamburg, with nearly 50 years of experience in transportation, contract logistics and warehousing.
We at STERAC offer our customers a holistic approach in the supply chain for B2B and B2C, ranging from import clearance with container pre-carriage to warehousing and Europe-wide distribution – from parcels to full truckload (FTL) and project shipments. We are constantly evolving in this area to provide our customers with the best possible service.
At STERAC, we’ve had our own digitalization department for many years. That’s why it is important for us to have a flexible software architecture that allows us to independently integrate new customers and processes as we grow. Nyce Logic offers a modern solution that gives us the flexibility to further automate our warehouse operations and support the development of AI-driven processes. With Nyce Logic, we have a long-term partner on equal footing who operates professionally and with whom we feel we are in good hands.
About nyce.logic / Extenda Retail:
nyce.logic, part of Extenda Retail, is a market-leading provider of cloud-based warehouse management systems (WMS), offering a best-of-breed WMS that is scalable and grows alongside its users. Since 1998, nyce.logic has established itself as a trusted partner for retailers, wholesalers, and 3PL providers across Europe. As part of Extenda Retail, nyce.logic continues to set new standards in WMS and logistics management.
For more information, please contact:
Maria Ringblom – Marketing Director
Email: maria.ringblom@extendaretail.com
Mobil: +46 70 836 69 01
