Iberian Sports Retail Group (ISRG)
Overcoming fragmented checkout systems to power unified commerce
Discover how ISRG tackled rapid growth and separate systems across countries, touchpoints, and channels with Extenda Retail.


The customer
With 487 stores, 12,000+ employees and €900M+ in annual sales, ISRG implemented Hii Retail’s unified commerce platform to better harmonize the technologies across the group and enhance customer experiences – both physical and digital.
Industry
Solution
Rapid growth and acquisitions left ISRG with multiple checkout systems – separate for each country, customer touchpoint, and channel – making upgrades and scaling increasingly difficult
By implementing the Hii (High Intensity Intelligent) Retail cloud platform, ISRG could finally focus on agility, scalability and a unified approach.
Get a sneak peek into ISRG’s inspiring story - transforming their POS system and overcoming a cyber attack:
Key milestones of POS implementation:
✓ Phased Rollout: Initial implementation in the Netherlands saw 70 stores go live in just one month. This was followed by a full rollout across Spain and plans for Portugal in early 2025
✓ Unified Operations: A single platform integrating all data, ensuring seamless on- and offline shopping experiences
✓ Resilience: During a critical cyberattack, new hardware was deployed to affected stores within days, minimizing downtime
✓ Intuitive UX: The platform's intuitive design enabled staff to start using the POS after watching just a short video, revolutionizing the onboarding process
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Alberto Tortosa
Head of PMO & Store Operations at ISRG
"The Hii Retail platform has been designed from the ground-up for omnichannel retail operations so it facilitates high user adoption. Another aspect we appreciate is the fact that the solution is built on the latest technology principles and therefore enables continuous deployment and improvement."
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About Hii Retail
Hii (High Intensity Intelligent) Retail is a comprehensive Point-of-Sale (POS) solution built on the Google Cloud Platform. Infused with best practice gleaned from decades of experience working with Europe’s largest retailers – retail innovation is truly in its DNA.
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