Item Recognition

A winning combination of shorter queues, happier staff and delighted customers

Extenda Retail’s Item Recognition software creates enjoyable and frictionless shopping experiences, and helps retailers go further in offering a smooth customer journey. The solution works seamlessly for both manned checkouts and self-checkouts apps, allowing your staff and customers to quickly identify the products they're shopping for.

How does it work?

If a customer at a self-service checkout is purchasing for example fruit or vegetables, selecting the correct item typically requires navigation through multiple levels of menus. With Item Recognition, the item is quickly recognized and menu structures are bypassed. The customer saves time and avoids the stress of holding up queues.

With checkout cameras using Extenda Retail’s intelligent Item Recognition technology, your staff will have a shorter learning curve and a lower likelihood of errors at manned checkouts.

Additional advantages include opportunities for loss prevention and verification, made possible by our complementary solutions for the self-service environment: Self Service Loss Prevention theft prevention solution and Attendant App.

If an item is mislabeled or its barcode has changed, Item Recognition can detect the anomaly, and an alert to checkout assistants will be triggered on the Extenda Retail Attendant App or another device. Similarly, age-restricted items can be recognized automatically and prompt staff members for assistance.

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